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TILT was engaged to help bring to life the ‘Corona Sun Beam’ delivery truck. The truck features an articulated boom fitted with a custom mirror that reflects light and radiates warmth to outdoor beer gardens and patios in major city locations.
The marketing campaign, envisaged and executed by Canadian advertising agency Zulu Alpha Kilo, called for a specialist in sun technology to assist with design and implementation.
Separated by geographic miles, TILT provided consultation to specify the mirror location ensuring the reflector would provide sufficient lighting to make the campaign a success. Google Maps, Google Earth and CAD software were utilised to simulate height of surrounding buildings, angle of reflections and truck parking positions.
We also explored site geometry to identify opportunities and limitations for each potential site such as existing shading patterns and surrounding architecture.